NEW RESEARCH: South American Plant Yerba Maté Could Hold Potent Secret to Beating Obesity
New Research about to be published in the research journal OBESITY (Nature Publishing Group) has proven for the first time that a natural plant extract, yerba maté, has potent anti-obesity effects (1).
The research examined the effect of extracts of yerba mate, a plant indigenous to South America, on obese mice fed on high fat diets and concluded that the yerba maté extracts had potent anti-obesity activity.
The research demonstrated that in adipose tissue in obese mice given the extracts, the expression of several genes related to obesity returned to normal levels. Additionally high blood cholesterol and glucose levels in the extract treated mice were reduced. This suggests the compounds found in yerba maté extract may act synergistically to suppress body weight gain, visceral fat accumulation, and decrease the serum levels of cholesterol, triglycerides, LDL, cholesterol and glucose.
Professor Anthony Leeds, a leading obesity researcher of the University of Copenhagen said 'the recent research clearly shows that compounds occurring in yerba maté extract (Ilex paraguarensis) attenuated weight gain in mice on a high fat diet and improved abnormal blood lipid profiles. Yerba maté treatment acted on adipose tissue to down-regulate several genes (including leptin the ‘eating hormone’, and cytokines) and upregulated those for adiponectin and thermogenesis, giving clues as to the mechanism for the weight loss”.
Yerba maté is taken as a hot drink, ‘maté’, in South America. Yerba maté extract is the main ingredient in natural slimming product Zotrim where it is complemented by extracts from guarana and damiana, two other South American plants. This synergistic combination of natural plant extracts already has a well-established effect on weight loss in humans. Zotrim has undergone five rigorous, independent investigations. On average people taking Zotrim lost 5.1kg (11.2lbs) compared to just 0.3kg (0.7lbs) with the placebo. It helps users to eat less through increasing satiety, the feeling of fullness.
Zotrim, £21.48 for one month’s supply, is available form Boots, Tesco, Superdrug, Waitrose, Sainsbury’s, Lloyd’s pharmacy, Holland & Barrett and good health food stores. Mail order direct from Natures Remedies on 0845 345 0724.
For more information visit www.zotrim.com
Notes to Editors:
The study evaluated the effects of yerba maté extract on weight loss, obesity-related biochemical parameters and the regulation of adipose tissue gene express on high-fat diet-induced obese mice.
Thirty mice were randomly assigned to three groups and introduced to standard (n=10) or high-fat (n=20) diets. After 8 weeks on a high-fat diet, mice were randomly assigned according to the treatment (water or yerba maté extract 1.0g/kg). After treatment intervention for a further 8 weeks, plasma concentrations of total cholesterol, high-density lipoprotein cholesterol, triglyceride, low-density lipoprotein (LDL) cholesterol and glucose were evaluated.
The study found obese mice treated with yerba maté extract exhibited a reduction in weight, adiposity, a decrease in epididymalfat-pad weight and restoration of the serum levels of cholesterol, triglycerides, LDL cholesterol, and glucose.
Reference:
- http://www.nature.com/oby/journal/vaop/ncurrent/pdf/oby2009158a.pdf
- Anderson, T and Fogh, J (2001). ‘Weight loss and delayed gastric emptying following a South American herbal preparation in overweight patients’, Journal of Human Nutrition and Dietetics, Vol. 14,pp.243-250
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Zotrim Media reviews
Zotrim has experienced many media successes throughout the years featured within: the Daily Mail, the Daily Mirror and most recently on BBC’s ‘Professor Regan’s Diet Clinic.
What did the BBC say about Zotrim?
“The only company which could show a clear link between weight loss and their product was a herbal diet pill, called Zotrim, which makes you feel full. Their research had been published in a reputable journal and conducted with a control group to compare any placebo effect.”
Professor Lesley Regan
What did Professor Lesley Regan say about our competitors?
“The Pink Patch said no evidence of its effectiveness actually exists, while Formoline L112 said they couldn't provide a copy as their research hasn't ever been published.
Lipobind sent research results showing the tablets do bind with fat - but admitted they were yet to investigate whether the pills actually help people lose weight”
Professor Lesley Regan
- Professor Regan’s Diet Clinic featured on the BBC, Thursday 16th of April, Daily Mail
- Professor Regan’s Diet Clinic featured on the BBC, Thursday 16th of April, BBC iPlayer
- 10 of the Best Weight Loss Products , Tuesday 5th of August, Daily Mail
- Slimming Aids: The Lowdown, Wednesday 20th of May, Health & Beauty Magazine
- Ultimate Fantasy Body, Monday 7th of July, Daily Mirror
Clinical studies show Zotrim can help you lose 5% of your body weight in 6 weeks. When you place your online order your currently receive up to 25% off the standard RRP.
Our TV advert was recently featured on UK terrestrial television predominantly ITV1 and ITV2. If you want to be in our next TV advert then there is a competition for all Zotrim customers coming soon.
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